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About MXO

We drive real human change

A premium wellbeing consultancy working with organisations that have real ambitions for their people. We don’t hand your team a workout routine. We give them back their focus, energy and balance.

MXO team holding the Lead Your Lifestyle banner at an indoor athletics track in London
Portrait of an MXO performance coach at an evening training session

Who we are

We were tired of cookie-cutter wellbeing that looked good in a deck and changed nothing. We don’t follow trends, we follow people.

We listen to your team’s needs, preferences and struggles, then craft something that fits into their lives rather than disrupting them.

Let’s build you a team that’s present, healthy, and performing at its best.

Why MXO

What the work returns

We are judged on whether people turn up, keep turning up, and are measurably better for it.

150+
World-class coaches, trainers & wellbeing specialists in our network
80%
Average attendance across group fitness classes
5% → 70%
Increase in workplace fitness facility utilisation
See the full record

Our mission

To change how organisations approach wellbeing, helping teams perform at their best by making health a practical, everyday priority. Real change, not temporary fixes.

Our vision

Workplaces where employees aren’t just getting by, but doing well, because when people feel their best, they do their best.

An MXO client undergoing VO2 performance testing in the Motion Room

Our values

How we work

Human-centred
People are at the heart of everything we do. We listen, understand, and design wellness that respects each individual, because real change starts with real connection.
Kaizen
Small, consistent improvements that compound into lasting change. Every day is a chance to get better, for our programmes and for your people.
Impact
We measure success by results that matter: stronger teams, better performance, and a healthier bottom line.

Meet the founders

Max, Founder & CEO at MXO Fitness

Max

Founder & CEO

With a lifelong passion for performance and a mission to transform workplace wellbeing, Max founded MXO to help individuals and organisations thrive. Having trained hundreds of high-performing professionals, he understands the pressures they face, and has partnered with organisations across five industries to reshape how teams approach balance and performance.

LinkedIn ↗
Charles, Co-founder & Head of Operations at MXO Fitness

Charles

Co-founder & Head of Operations

With over a decade in the fitness industry and a background co-founding an AI-driven fitness-tech start-up, Charles blends practical expertise with business acumen. Born and raised in New York City, he is now recognised as one of the top trainers in London’s fitness scene and drives results with one of MXO’s largest clients.

LinkedIn ↗

Let's talk about your people

Tell us where you are and what you want wellbeing to do for your organisation. We'll scope it from there.

Start a conversation
Start a conversation

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